Yingying Li
Management and Marketing
Education
- PH.D., Oklahoma State Univ Stillwater
- MBA, Pittsburg State University
- BS, Southern China Univ Tech
- MS, Southern China Univ Tech
Assistant Professor of Marketing
Contact Information
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Email Addressliyingying@susqu.edu
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Phone Number570-372-4452
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Office Location
Ying Ying Li is (Ph.D., Oklahoma State University) an Assistant Professor of Marketing at Sigmund Weis School of Business, Susquehanna University. Her research has been published in the Journal of Business Research and other peer-reviewed journals and conference proceedings. Her research interests are consumer anthropomorphism, brand attachment, brand alliances, and research methods. She teaches marketing research, consumer behavior, and digital marketing courses. She is a member of the American Marketing Association and the Academy of Marketing Science.
Voss, K. E., Li, Y. Y., & Song, Y. S. (2022). Competing cues in brand alliance advertisements. Journal of Business Research, 149, 476-493.
- MKTG-280: Marketing
- MKTG-320: Digital Marketing
- MKTG-381: Marketing Research
- MKTG-382: Consumer Behavior
About Me
Ying Ying Li is (Ph.D., Oklahoma State University) an Assistant Professor of Marketing at Sigmund Weis School of Business, Susquehanna University. Her research has been published in the Journal of Business Research and other peer-reviewed journals and conference proceedings. Her research interests are consumer anthropomorphism, brand attachment, brand alliances, and research methods. She teaches marketing research, consumer behavior, and digital marketing courses. She is a member of the American Marketing Association and the Academy of Marketing Science.
Scholarly & Creative Works
Voss, K. E., Li, Y. Y., & Song, Y. S. (2022). Competing cues in brand alliance advertisements. Journal of Business Research, 149, 476-493.